Strong brands and sustainable growth start with understanding the buyer. This piece explains why buyer personas act as brand infrastructure and how they shape authentic B2B growth.

“I don’t like it” isn’t design feedback. Learn how to give designers clear, strategic input that focuses on goals, context, and the why behind the work.

Should your company post about Christmas? How to make the right choices in your holiday marketing.

When every day’s a holiday, nothing stands out. Build meaning through your own milestones, stories, and authentic connections instead.

Want to invent a new product category to show how innovative you are? Unless you already have traction, it’s a fast track to obscurity.

Wondering if your brand needs a new tagline? Learn how to evaluate whether your current tagline still fits, and what makes a great one stick.

Struggling to scale your marketing team? Learn how six team structures, like hierarchical, functional, and networked, can support growth. Find the model that fits your business best and build your team with intention.

Marketing isn’t broken—just the part we’ve been over-relying on. As Google buries organic results and Meta floods your spend with bots, digital channels aren’t delivering like they used to. Brands are rebuilding trust and visibility off-platform—and it’s about time.

Wondering if your website needs a "Meet the Team" page? This post breaks down when team bios help build trust and drive conversions—and when they distract from your core message. Learn the pros, cons, and best practices for deciding whether to showcase your team.

Struggling to balance sales and operations in your professional services business? Discover smarter ways to manage capacity without hurting your brand or bottom line. Read more to keep your business growing—sustainably.

Thinking of slashing prices to hit sales goals? Think again. Discounts aren’t the quick fix they seem. There are smarter strategies to boost your pipeline without undercutting your brand.

Let's avoid the product marketing trap and learn how to effectively grow your professional services business.

Considering a business name change? Follow these steps to ensure a smooth transition.

Many leaders are ready for the visual design and brand identity work, but they are less prepared for the strategy and communications brand requirements.

Part 2: Viability. Once the brainstorm is over, you’ll need to check for trademarks and domain names. Let’s make sure you end up with a name that you can actually use.

Whether you are launching a startup, rebranding your business, or brainstorming a new product identity, I’m here to guide you through the process.

Whether you are choosing a consultant, hiring in your first FTE marketer, or expanding your team, understand these distinctions between marketing roles to make the right investment.

How should a communications team that relies on digital media engage a global workforce that isn’t attached to a desk or device? How does 80% of the workforce experience all the benefits that internal comms promises?

A crisis is like a surprise party that you’d rather not be invited to. But the good news is that a strong brand platform combined with quality preparation can get you through it.

Meetings are culture-making events, and the link between culture and your meetings is huge.