Here’s what’s been on my mind.
Product Categories Explained: A Simple Mistake that Hurts Startups
Want to invent a new product category to show how innovative you are? Unless you already have traction, it’s a fast track to obscurity.
Does Your Tagline Still Fit? Six Questions to Help You Find Out.
Wondering if your brand needs a new tagline? Learn how to evaluate whether your current tagline still fits, and what makes a great one stick.
All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business
Struggling to scale your marketing team? Learn how six team structures, like hierarchical, functional, and networked, can support growth. Find the model that fits your business best and build your team with intention.