Here’s what’s been on my mind.
Make the Logo Bigger: How to Give Design Feedback
“I don’t like it” isn’t design feedback. Learn how to give designers clear, strategic input that focuses on goals, context, and the why behind the work.
Holiday Conundrum: What Should Brands Celebrate, Actually?
Should your company post about Christmas? How to make the right choices in your holiday marketing.
When Every Day is a Holiday: Brands Are Confusing Observances with a Strategy
When every day’s a holiday, nothing stands out. Build meaning through your own milestones, stories, and authentic connections instead.
Product Categories Explained: A Simple Mistake that Hurts Startups
Want to invent a new product category to show how innovative you are? Unless you already have traction, it’s a fast track to obscurity.