Post M&A Brand Leadership

Kopius brand launch

Kopius Brand Launch

Challenge

Two tech services providers owned by a single PE firm were coming together under a new market value proposition. The PE firm was based in the UK, one company was headquartered in Seattle, and the other was headquartered in Latin America. The companies needed to unify under a single brand identity, go to market with a new and compelling story, and to engage employees worldwide to build excitement about the next chapter of the new combined business.

Solution

I established a cross-functional team including consultants, the PE firm, and executives from both businesses as well as HR, Operations, and Sales. I conducted a workshops using Design Thinking to identify the outcomes needed from the brand effort, which ranged from employee engagement and training to increased revenue and uplifted reputation. In addition to strategic contributions, I was hands-on in creating materials, the brand hub, and the brand launch.

Result

The launch unified the companies around a single vision. Metrics include a 100% increase in LinkedIn followers and a 40% increase in web traffic. The change management efforts associated with the launch set the standard for company-scale initiatives.

  • kopius logo lockup

    Kopius Logo

  • Kopius social post

    Social post

  • Kopius tagline

    Tagline

  • Launch promotion

  • Photo treatment

Credit where credit is due:

Brand visual guidelines were produced by Turnstyle Studio, and the brand message and framework was developed in partnership with Stoke. The brand launch video was produced by Apex Creative NYC.