Here’s what’s been on my mind.
Building Trust When Things Go Wrong
A crisis is like a surprise party that you’d rather not be invited to. But the good news is that a strong brand platform combined with quality preparation can get you through it.
Hero, Jester, or Outlaw? Use Your Brand to Improve Your Meetings
Meetings are culture-making events, and the link between culture and your meetings is huge.
Knowing What You Want Is a Skill: Decision Making In Brand Management
Decision making is one of the most important and least discussed skills of a brand leader
4 Ways to Engage Employees in Your Brand Launch
4 tips to help any brander engage employees during the brand launch