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      <image:title>Blog - Part 2: Don’t tell your delivery team to sell. Teach them to scout. - Make it stand out</image:title>
      <image:caption>Is everyone doing their part?</image:caption>
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      <image:caption>Is everyone doing their part?</image:caption>
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      <image:title>Blog - Growing Up Without Growing Cold - Make it stand out</image:title>
      <image:caption>“Are we becoming too corporate?”</image:caption>
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      <image:title>Blog - The Quiet Role Personas Play in B2B Growth - Make it stand out</image:title>
      <image:caption>Which one are you?</image:caption>
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      <image:caption>Is the drawing achieving “shark”?</image:caption>
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      <image:title>Blog - Holiday Conundrum: What Should Brands Celebrate, Actually? - Happy Things!</image:title>
      <image:caption>You don’t have to celebrate every holiday to get this right.</image:caption>
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      <image:title>Blog - When Every Day is a Holiday: Brands Are Confusing Observances with a Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>Blog - Product Categories Explained: A Simple Mistake that Hurts Startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.debkeltner.com/blogs/taglines</loc>
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    <lastmod>2025-09-21</lastmod>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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      <image:title>Blog - Does Your Tagline Still Fit? Six Questions to Help You Find Out.</image:title>
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    <loc>https://www.debkeltner.com/blogs/marketing-team-structures</loc>
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    <lastmod>2025-08-04</lastmod>
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      <image:title>Blog - All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business - Make it stand out</image:title>
      <image:caption>Interesting that SmartArt defaults to this style of org chart.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645d68da09e7cb3c880eeaec/b14b0fdc-53a4-4e12-8140-6ac0ebf5fc2e/team_functional.jpg</image:loc>
      <image:title>Blog - All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business - Make it stand out</image:title>
      <image:caption>This is better for agency-style environments or orgs where you can afford specialists.</image:caption>
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      <image:title>Blog - All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business - Make it stand out</image:title>
      <image:caption>Effective in a very project-based environment where priorities are broadly understood.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/645d68da09e7cb3c880eeaec/d42a1dfd-e25e-4879-89cf-7f95acc17615/team_flat.jpg</image:loc>
      <image:title>Blog - All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business - Make it stand out</image:title>
      <image:caption>There are still leaders, but decisions and ideas can come from a variety of directions.</image:caption>
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      <image:title>Blog - All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business - Make it stand out</image:title>
      <image:caption>Lots of flexibility. Quality leadership and communication are key.</image:caption>
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      <image:title>Blog - All Marketing Departments Are Not Built the Same: Design the Right Team for Your Business - Make it stand out</image:title>
      <image:caption>Each market gets its own team.</image:caption>
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    <lastmod>2026-04-02</lastmod>
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      <image:title>Blog - Feeling frustrated? Why Your Marketing Isn’t Working Like It Used To - Make it stand out</image:title>
      <image:caption>The customer journey is getting wilder.</image:caption>
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    <lastmod>2025-05-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-04-23</lastmod>
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      <image:title>Blog - Balancing Sales and Operations: Avoid the Utilization Trap - Make it stand out</image:title>
      <image:caption>Choose your adventure.</image:caption>
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    <loc>https://www.debkeltner.com/blogs/services-marketing-discounting-fees</loc>
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    <lastmod>2025-02-18</lastmod>
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      <image:title>Blog - Discounting Fees is a Losing Strategy for Professional Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-12-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-10-03</lastmod>
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      <image:caption>We rebranded her for better barketing opportunities.</image:caption>
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    <lastmod>2024-10-03</lastmod>
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      <image:caption>How do you like this AI-generated logo?</image:caption>
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    <lastmod>2024-10-03</lastmod>
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      <image:title>Blog - From Brainstorm to Brand Name: Trademarks and Domain Availability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - From Brainstorm to Brand Name: Breaking Down the Brand Naming Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-10-03</lastmod>
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      <image:title>Blog - Hire the Marketing Professional That’s Right for You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Hire the Marketing Professional That’s Right for You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-10-03</lastmod>
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      <image:title>Blog - Internal Communications that Bridge the Deskless Divide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.debkeltner.com/blogs/branding-tips-crisis-communication</loc>
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    <lastmod>2024-10-03</lastmod>
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      <image:title>Blog - Building Trust When Things Go Wrong</image:title>
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      <image:title>Blog - Building Trust When Things Go Wrong</image:title>
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    <loc>https://www.debkeltner.com/blogs/branding-tips-brand-informed-meetings</loc>
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    <lastmod>2023-08-07</lastmod>
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      <image:title>Blog - Hero, Jester, or Outlaw? Use Your Brand to Improve Your Meetings - Brand = Culture = Meetings</image:title>
      <image:caption>Your Brand is your most powerful tool to improve your culture.</image:caption>
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    <loc>https://www.debkeltner.com/blogs/branding-tips-decision-making</loc>
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    <lastmod>2023-07-07</lastmod>
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      <image:title>Blog - Knowing What You Want Is a Skill: Decision Making In Brand Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.debkeltner.com/blogs/branding-tips-engage-employees</loc>
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    <lastmod>2024-10-03</lastmod>
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      <image:title>Blog - 4 Ways to Engage Employees in Your Brand Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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